Why Podcasts Are Trending For Musicians
As the competition in the music industry grows, artists need to go the extra mile with promotions. It is the only way they can acquire visibility, reach, and recognition in a crowded landscape. But is it enough to promote through traditional means like print, events, and hoardings? While these strategies continue to be valuable, you cannot overlook the relevance of internet promotions in the current times. The internet is where the audience is, and the pandemic has made it all the more important.
A robust online presence with a website is a great place to start. Social media marketing takes you a step ahead, and presence on platforms like Spotify elevates your popularity further. If you want to grow it further, adding podcasting to your promotional mix is an excellent idea. Over the last few years, podcasts have emerged as one of the top strategies for businesses and influencers. They have game-changing potential in the music industry too. Let us explain why podcasts are trending for musicians.
Connect with the audience
Statistics indicate that millions of adults tune into a podcast every week. The numbers are growing at an unprecedented rate and are likely to grow in the coming years. The listeners include the young and the old, so you can connect with the audience of all age groups by starting a music podcast. It enables you to hit the sweet spot, a platform where music lovers are. Since competitors will probably be there already, missing out on the tactic can leave you far behind. Have something compelling to offer week after week, and they will be hooked to your work.
Increase your fan base
Podcasting can help you do much more than connecting with your target audience. It serves the opportunity to grow your fan base, which matters the most in the industry. Consider them as a lead magnet that makes your tribe grow and wins the loyalty of your fans. They may even spread the word and act as your promoters in the industry. The interest in your art will increase as you provide authentic and engaging content. The best part is that your fans may want to get back to your previous albums, so you have another chance to start afresh as an artist.
Get more with less
If you want a promotional strategy that offers more with less, podcasts are the way to go. You need not do much work to record, distribute and promote them. Firstly, you must have compelling topic ideas to keep the audience engaged episode after episode. Consider creating a series that promotes, educates, and entertains. If you plan to take up the strategy for the long haul, investing in equipment like podcasting preamp kits is a wise move. Learn the recording techniques, and you need not be dependent on a professional. Upload the podcasts on popular platforms like YouTube and SoundCloud, and you are good to go.
Network with industry experts
You may opt for solo podcasts to start with because they are easy to create. However, it makes sense to engage guests for the subsequent initiatives to try something different. You get the chance to meet industry experts and learn from them. Get creative by inviting your fans for your podcast, and you can get close and popular. You can rekindle old relationships and build new ones. It is an excellent strategy to grow your personal and professional network.
Become a thought leader
Successful artists think beyond extending their reach and popularity. They also aspire to become great thought leaders. A podcast can help you break the barrier and achieve the goal with little work. It offers a platform to share your knowledge and experience with the audience. If you are good enough, there are chances of becoming an authority in your niche sooner rather than later. Listeners will wait for more and come back to get your insights week after week.
Get better at your craft
Another reason for podcasting becoming a popular trend for musicians is that it empowers them to get better at their musical craft. Creating compelling content that keeps the audience coming back for more requires good thinking and effort. You will probably have to invest more in your craft with additional research to supplement your knowledge. Learning always takes artists to the next level, and this is one opportunity to learn as you promote and grow. Not surprisingly, contemporary musicians do not want to miss out on podcasting anymore.
Acquire an additional skill
Besides taking your musical talent a notch higher, podcasts let to acquire additional skills. You learn the art of public speaking and holding the attention of the audience with your story. If you have guests around often, expect your interviewing skills to improve. You can master the art of following the flow of a conversation, asking relevant questions, and even interrupting a speaker coyly. These additional skills serve your career in more than one way and take you ahead in the long haul.
Monetize your knowledge
Podcasts are more than a promotional tool. They can become an additional revenue stream if you are good enough. A high subscription and listenership enable you to monetize your podcasts through ad placements. You can even collaborate with brands and businesses to make big money as an online influencer to promote them. All you need to do is leverage your knowledge and create compelling content that keeps the audience engaged for the long haul.
The music industry is saturated right now, and achieving success takes more than you imagine. Podcasting can be a catalyst for your career growth, so you must embrace the trend sooner rather than later. It is a chance to showcase your personality as an artist and make the audience fall in love with you. Further, podcasts get you closer to the fans and build personal relationships that matter the most in the industry. Just make sure you have something unique and interesting to offer, and you can become a bigger star with your weekly podcast.
