How to Get on Spotify playlists when promoting your music
Are you a musician looking for new ways to promote your music? If so, you might want to consider utilizing Spotify playlists. Spotify is one of the most popular streaming platforms in the world, with millions of users who listen to music every day. By getting your music featured on a Spotify playlist, you can reach a new audience and increase your streams, followers, and revenue.
Overview of Spotify Playlists
If you’re not familiar with Spotify, here’s a quick overview: Spotify is a music streaming platform that allows users to listen to millions of songs from all over the world. Users can create their own playlists, follow other users’ playlists, and explore curated playlists created by Spotify’s editors and algorithms.
There are three types of playlists on Spotify:
1. Editorial Playlists: These are playlists that are created by Spotify’s team of curators. Editorial playlists are often themed, such as “New Music Friday” or “Hip Hop Central.” Being featured on an editorial playlist can be a huge boost for a musician’s career.
2. User-Generated Playlists: These are playlists that are created by Spotify users. Anyone can create a playlist on Spotify and share it with others. User-generated playlists can be a great way to discover new music and share your own music with others.
3. Algorithmic Playlists: These are playlists that are created by Spotify’s algorithms. Algorithmic playlists are personalized for each user based on their listening habits. For example, “Discover Weekly” is a playlist that is updated every Monday with new music that Spotify thinks you will like based on your listening history.
So why are Spotify playlists important for musicians?
Being featured on a playlist can also help you get noticed by Spotify’s editorial team. If you’re consistently getting featured on user-generated playlists and gaining traction on the platform, you might catch the attention of a Spotify curator who could feature you on an editorial playlist.
Benefits of Spotify Playlists
Spotify playlists have become a key tool for musicians to promote their music and reach new audiences. Being featured on a popular Spotify playlist can increase streams, followers, and revenue. Let’s take a closer look at the benefits of Spotify playlists for musicians.
One of the main benefits of Spotify playlists is that they can help musicians reach new audiences. Spotify has over 356 million active users worldwide, and playlists are a popular way for users to discover new music. When your music is featured on a playlist, it’s exposed to a large audience of potential new fans. This can be especially beneficial for independent musicians who may not have a large following yet.
In addition to reaching new audiences, being featured on a popular Spotify playlist can also increase streams, followers, and revenue. When your music is featured on a playlist, it’s more likely to be played and shared by listeners. This can lead to increased streams, which can then lead to increased revenue from streaming royalties. Additionally, being featured on a popular playlist can lead to increased followers on your artist page, which can help you build a loyal fan base over time.
There are many examples of musicians who have gained success through Spotify playlists. For example, the Norwegian DJ Kygo gained international recognition after his remix of “I See Fire” by Ed Sheeran was featured on a popular Spotify playlist. Similarly, the indie band The Paper Kites gained a large following after their song “Bloom” was featured on several Spotify playlists.
Finally, getting your music on a playlist can also help you build your brand. When you’re featured on a playlist, your music is associated with a certain theme or mood. If you’re featured on a playlist that’s all about relaxing acoustic music, for example, it can help establish you as an artist who creates that kind of music. This can be helpful when it comes to marketing yourself to fans and potential collaborators.
Strategies for Getting on Spotify Playlists
Now that we’ve discussed the benefits of Spotify playlists, let’s talk about how to get your music on them. Here are some strategies for getting on Spotify playlists:
1. Have quality music and a strong brand image.
First and foremost, your music needs to be high-quality and well-produced. Spotify curators are looking for music that is both unique and marketable. Additionally, it’s important to have a strong brand image that sets you apart from other musicians. This can include things like your album artwork, social media presence, and overall aesthetic.
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2. Submit your music to Spotify curators.
Spotify has a team of curators who are responsible for creating and maintaining the platform’s editorial playlists. These curators are constantly looking for new music to feature on their playlists. You can pitch and submit your music to Spotify curators through the Spotify for Artists platform. When submitting your music, be sure to provide as much information as possible about your release, including your artist bio, press quotes, and links to your social media.
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3. Network and build relationships with curators.
While submitting your music to Spotify curators is a good starting point, it’s also important to build relationships with them over time. This can involve reaching out to curators on social media, attending industry events, or even offering to collaborate on a playlist. By building relationships with curators, you’ll be more likely to have your music featured on their playlists.
Conclusion
In conclusion, Spotify playlists are a powerful tool for musicians to promote their music and reach new audiences. By focusing on creating high-quality music and building relationships with curators, you can increase your chances of getting featured on a popular playlist. And once you are featured, you can expect to see an increase in streams, followers, and revenue. So, start submitting your music to Spotify curators today and see where it takes you!
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