Aria’s new music video, “The Next Life” to appear in the Final Screening at London’s Lift-Off Festival
Aria’s new single, “The Next Life” was chosen for its powerful animal right’s message at the famed Lift-Off Sessions
Acclaimed Italian producer and composer Aria (real name Mariano Schiavolini) released his
highly-anticipated double-A side featuring two singles “The Lady in White“, and “The Next Life” – in celebration of, and endorsed by, Earth Day 2022 (Apr 22nd).
The video for “The Next Life” was created in support of EarthDay.org‘s initiatives to raise public awareness of pressing environmental issues, and for the rights of the most vulnerable living beings, animals.
“In order to avoid the trap of predictability with overly direct, colored images, which may have trivialized the video, I thought of doing something not too explicit, that strikes the listener by creating emotion in an almost subliminal way, in concert between music, text and images. I started from the idea of making animals inspired by the famous Cavandoli “line” (la linea) which, thanks to the essentiality of the stroke, and the originality of the character, have found world success, ensuring his rise to the Olympus of animated characters.”
“The Next Life” presents sad, emotional images, in tune with melodic lines in the style of spirituals and soul music, yet in the end you can see the awakening of nature, and therefore optimism prevails, in hopes that humankind will provide for nature.
The video of “The Next Life” therefore starts from an infinite line, outside of time, which represents the birth of the living beings of creation, and of the creation itself that hosts them. Within the video, I wanted to add some hints of color, with the aim of accentuating the concept of good and evil, notably red for blood and green for nature.
My animated video on animal rights is supported by EarthDay.org and is up for a screening at the famed Pinewood Studios in London.
Let’s spread awareness at the famed Lift-Off Sessions!
Rent the festival’s collection
P3 – Lift-Off Sessions July 2022 – Programme 3 – LOGL SESSJuly2022P3 from Lift-Off Film Festivals on Vimeo.
Vote for my video “The Next Life” now! (Voting closes on July 21st)
Create your Vimeo account and vote now to take “The Next Life” to the final screening at Pinewood Studios in London. Thank you so much.
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